My Role
Project management, client communications and relationship management, client pitching, feedback translation, timeline management, pitch deck narrative.
Background
In the fall of 2024 I was asked to be the brand manager for a new salad dressing that the University of Richmond was developing. Four teams would pitch for the opportunity to secure funding for one of their dressings and the winning brand team would move forward with the project to help take it to market.
Our UR team uncovered the next big duo in the food industry and created a pesto caesar salad dressing. The world now knows it as Envee.
Deliverables
Total branding of a pesto caesar salad dressing, brand launch, creative assets for in-person events, social media content/branding.
Why Pesto Caesar?
Market Potential
Total Addressable Market: $3.4 billion
Serviceable Addressable Market: $1.2 billion
Serviceable Obtainable Market: $224 million
Launch Deliverables & Timeline
Posters
Thank You Cards
Social Posts
Stickers
Credits
Nithya Charles (AD)
Henry Coffey (CW)
Harper Lock (CBM)